Analysis and Trends- Nestlé Professional enriches the premium coffee experience with a range of solutions from the “We Proudly Serve Starbucks®” Coffee Program – Brief

Nestlé Professional enriches the premium coffee experience with a range of solutions from the “We Proudly Serve Starbucks®” Coffee Program

Nestlé Professional, Nestlé’s out-of-home expert offers customized coffee-based hot and cold beverage and culinary solutions to a wide range of customers and is taking the premium coffee experience to a new level with the launch of the “We Proudly Serve Starbucks®” program for offices, hospitals, universities, hotels, conference rooms and leisure areas throughout Romania.

“Through this new partnership, we aim to increase our distribution of Nestle coffee solutions in medium and large offices, offering customers a complete portfolio of coffee solutions complemented by high-quality water solutions offered by your partner Cumpăna. Coffee and water represent the combination of drinks that should not be missing from any office space and not only, the package of solutions that we can offer to customers is unparalleled”, said Ovidiu Tunaru, Business Executive Officer Nestle Professional, South-East Region.

The “We Proudly Serve Starbucks®” coffee program is an integrated business solution that provides customized coffee solutions to meet the needs of its customers. It combines the strength and affinity of the Starbucks® brand and the distribution expertise and reach of Nestlé, one of the world’s leading food and beverage companies. Nestlé Professional also signed a partnership agreement with Cumpăna for the distribution of coffee solutions for consumption outside the home. Cumpăna is one of the most important companies specialized in providing fresh water for employees and visitors of any type of company.

“Throughout our three decades of activity, our partnership with Nestlé Professional reaffirms the integrity with which we conduct our business and the trust we have earned from our customers. This new collaboration with the largest food and beverage company in the world allows us to strengthen our position as a provider of hydration solutions for workplaces in Romania. The comprehensive package offered by Cumpăna together with Nestlé Professional through the “We Proudly Serve Starbucks®” coffee program sends a clear message to medium and large businesses: now they can find high-quality water solutions and a premium coffee experience in one place. This partnership allows us to meet the diverse needs of our customers by providing them with reliable hydration solutions and an exclusive coffee experience. We are dedicated to providing the best services and products to our customers, ensuring that we stay in tune with the demands and expectations in an ever-changing business environment”, said Florin Dănilă, General Manager, Cumpăna.

The “We Proudly Serve Starbucks®” coffee program is based on the Global Coffee Alliance formed in 2018 between Nestlé and Starbucks, which grants Nestlé the right to market, sell and distribute Starbucks coffee products through the home and out-of-home channels, outside Starbucks stores.

The “We Proudly Serve Starbucks™” coffee program offers, in Romania, high-quality premium Starbucks coffee solutions for offices, hospitals, universities, hotels, conference rooms and leisure areas, so that they can create meaningful and exceptional coffee experiences for their employees/customers. Customers have at their disposal an attractive premium coffee solution with a wide range of drinks – from classic espresso-based drinks, the range of cold drinks, to the iconic seasonal drinks known from Starbucks® coffee shops.

For more details on the We Proudly Serve Starbucks® coffee program, visit the website We Proudly Serve Starbucks.

About Nestlé

The Nestlé group has been present in Romania since 1996, among the brands in its portfolio are NESCAFÉ, NESQUIK, Chocapic, KitKat®, Lion, JOE®, After Eight, MAGGI®, Purina, NAN®, GERBER®, Nespresso, Optifibre, etc. In Romania, Nestlé also got involved in ecological and social responsibility initiatives. In the last 3 years, companies have planted 75,000 trees, which will contribute to achieving the goal of zero net carbon emissions by 2050.

Nestlé global initiatives:

In 2017, Nestlé took several steps to accelerate progress towards the 2030 goals, as part of actions to improve the quality of life and contribute to a better future. Among them are the consolidation of the “Nestlé for Healthier Kids” program, the expansion of the “Nestlé needs YOUth” initiative and the development of sustainable environmental performance management activities. Nestlé maintains its position as a global leader in the food and beverage industry through its portfolio of healthy products accessible to consumers. The Access To Nutrition Initiative (ATNI) Global Index assesses the world’s 25 largest food producers, focusing on their nutrition policies, practices and performance. Nestlé’s top position is recognition of its ongoing commitment to nutrition and health, as well as its commitment to help address the global challenges of obesity and undernutrition.

Nestlé for Healthier Kids    

The “Nestlé for Healthier Kids” program was created to unite all Nestlé efforts that support parents and guardians to raise healthier children, from research activities and product formulation to innovative education and nutrition services for a healthy lifestyle. in Romania, these efforts are found under the umbrella of the program “And I live healthy – SETS”, initiated by the PRAIS Foundation, as well as “Traista cu Sănătate” under the guidance of the Healthy Traditions Foundation. The NutriPortion and VeggiePortion educational tools, as well as the Nestlé for Healthier Kids recipe book, are part of the company’s educational portfolio.

Nestlé needs YOUth

Nestlé’s ambition for the global youth initiative “Nestlé needs YOUth” is to help 10 million young people around the world gain access to career opportunities by 2030. This global initiative combines and coordinates all activities that support young people around world, including the efforts of the Alliance for YOUth.

Nestlé for a Waste Free World

Nestlé wants its products to be not only tastier and healthier, but also better for the environment. Nestlé’s ambition for 2030 is zero impact on the environment, focusing its efforts on reducing carbon dioxide emissions, biodiversity and packaging management.

Cumpăna

The Cumpăna company has been present in Romania since 1993 and has stood out through its collaborations with hundreds of local, multinational, governmental and non-governmental organizations and other institutions, being all this time responsible for providing hydration solutions at international quality standards. The 3 decades of activity are distinguished by the rich experience in filtering, bottling and distributing water at the office and at home, having over 100,000 hours of testing hydration solutions. The Water division was developed by adding the Coffee, HoReCa and Retail divisions. This diversification has enabled the company to offer complete and customized hydration solutions to meet the varied requirements of its customers.

AWARDS

In 2017, the Cumpăna company received the prestigious certificate of Supplier of the Royal House of Romania, a distinction completed by the recognition of the “Quality and Taste Testing Institute” in Brussels by awarding the “Superior Taste Award”. Also in the Distinctions category, the company’s track record enjoys awards such as “Quality Assurance”, “Environmental Management” and others.

Local initiatives Cumpăna

The responsibility of the Cumpăna company, being the choice for hydration with water and coffee of hundreds of organizations in Romania, is to offer not only water with a balanced mineral content, but also transparency in the activity carried out. Thus, through the “Where does your water come from?” program, Cumpăna invites all those who wish to discover how to filter and bottle 19l, respectively 11l water, being the only company in the industry open to such an initiative. The permanent commitment to the environment led to the integration of solar panels in the architecture of the factory in Bucharest, recycling and reusing 90% of the materials, 10% being disposed of through authorized institutions.

Technological progress

In terms of investments in technology, the Romanian brand has taken significant steps in the automation of certain production lines by adopting Japanese and Italian brand equipment. In the online environment, the company will implement, this year, artificial intelligence systems in collaboration with Romanian leaders in the field of technology. This strategy aims to provide the best customer experience and create an environment conducive to business development. Over time, Cumpăna has remained a business with 100% Romanian capital, managing to win and maintain the trust of its customers, keeping the same promise: offering a microbiologically pure water, necessary to be in balance with us and with nature.

13.06.2023 / Mihai Manea, Publisher