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  • Yale - Marketing
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    McKinsey - Marketing & Sales
Winning in China: Top priorities for global apparel and fashion brands The apparel, fashion, and luxury (AF&L1) market in China continues to be one of the largest and most dynamic in the world. After a difficult…
31 Mar 2023
Online sales and subscriptions will shape tomorrow’s car financing journey Europe’s car market has upshifted from financing to leasing. This move should both endure and accelerate further, powered by the growing market share of electric…
26 Mar 2023
Experience-led growth: A new way to create value The world’s largest companies have a thorny problem in common. Airlines, insurers, telcos, utilities, and other major incumbents are all struggling to achieve sustainable, profitable…
24 Mar 2023
Eat, play, love: How Gen Z is shaping Korea’s grocery retailers While the size of Generation Z in Korea is lower than the Asian average, by 2025, people born between 1997 and 2010 will constitute about…
24 Mar 2023
South Korea’s next sales frontier: Retail media networks It’s no secret the COVID-19 pandemic accelerated online purchasing around the globe. In South Korea, this dramatic shift in consumer behavior added fuel to an…
24 Mar 2023
What’s your superpower? How companies can build an institutional capability to achieve competitive advantage CEOs, just like everyone else, suffer from the paradox of choice. Companies have endless initiatives and plans, all with the promise to “transform” the organization…
22 Mar 2023
Similar yet different: Meet today’s consumer of dairy and alternatives Dairy plays a significant role in the American diet: 84 percent of US consumers eat and drink dairy or dairy alternatives, and only 16 percent…
22 Mar 2023
The data and analytics edge in corporate and commercial banking With revenues of $2.3 trillion, corporate and commercial banking accounts for a significant share of total global banking revenues (Exhibit 1). In the United States,…
22 Mar 2023
Make way for the metaverse Skip to main content
20 Mar 2023
Digital consumers in the Middle East: Rising adoption and opportunity Each year, companies invest hundreds of billions of dollars in their digital channels to improve customer experience (and ultimately delight consumers). But ensuring this spending…
18 Mar 2023
Driving growth while decarbonizing: A conversation with E.ON’s Patrick Lammers In the inaugural episode of C-Suite Growth Talks, we share a conversation with Patrick Lammers, chief operating officer for customer solutions, at E.ON, a German…
16 Mar 2023
Klaus-Jürgen Heitmann on the journey to mobility ecosystems Significant shifts in mobility preferences and behavior—triggered by technological advances, changing consumer preferences, awareness of climate change, and new regulations—have created looming threats to insurance…
16 Mar 2023
Retail growth: The big sprint towards customer obsession Nike is arguably one of the world’s most innovative and valuable sports brands, a position achieved through purposeful and sustainable approaches to business growth. In…
16 Mar 2023
Growth rules: Which matter most? In a recent article, we explained that achieving sustainable, profitable growth requires companies to actively choose growth through a holistic approach comprising three elements: developing…
08 Mar 2023
How retailers in Europe can navigate rising inflation Inflation in Europe reached record heights this fall, with more than half of the 19 eurozone countries seeing double-digit growth in consumer prices. Inflation rates…
08 Mar 2023
Building a creator economy How do you define the metaverse? For me, the metaverse represents the evolution of the internet as it embraces real-time 3D as a core medium…
05 Mar 2023
Hitting the mark: Why markdowns matter more than ever The US consumer, just like the US economy, has been anything but predictable over the past few years—and the rapid changes have kept retailers on…
05 Mar 2023
Governments can deliver exceptional customer experiences—here’s how In January 2023, the clock starts ticking for 36 new or second-term US governors, their cabinets, and agency heads. The first one hundred days of a…
05 Mar 2023
Survey: Growth for top performers among mid-cap consumer companies We surveyed more than 150 executives in Europe at mid-cap consumer companies—those with less than €3 billion revenues—about their levers for growth. We found that…
03 Mar 2023
Author Talks: How the most successful salespeople defy stereotypes In this edition of Author Talks, McKinsey Global Publishing’s Vanessa Burke chats with University of Southern California (USC) adjunct professors Colin Coggins and Garrett Brown…
27 Feb 2023
Banks’ core technology conundrum reaches an inflection point Competition in the banking industry is intensifying. As established banks seek to compete with digital-native neobanks and other fintechs, addressing aging legacy core technology becomes…
17 Feb 2023
Small and mighty: The untapped value of your top 1% Skip to main content
01 Feb 2023
A CEO’s guide to the metaverse Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsoft’s $69…
26 Jan 2023
McKinsey on the Metaverse | Growth, Marketing & Sales Article – McKinsey Quarterly A CEO’s guide to the metaverse January 24, 2023 – It’s too big to ignore—yet its future is far from certain.…
24 Jan 2023
Beyond retail: Why retailers should think ‘services’ and ‘ecosystems’ The retailer of the future doesn’t just sell products on shelves—it offers services that affect many parts of consumers’ lives, from their healthcare and finances…
12 Jan 2023
Unlocking the full potential in fashion for Black consumers By definition, fashion—particularly apparel and shoes for mass-market and luxury consumers—is culturally and personally significant. For Black American consumers, fashion signals taste as well as…
12 Jan 2023
The metaverse: Driving value in the mobility sector Riding in a car is a very physical experience, from gripping the steering wheel to pressing down the gas pedal to feeling a jolt if…
04 Jan 2023
    HubSpot - Marketing
How to Create the Best PowerPoint Presentations [Examples & Templates] Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations…
31 Mar 2023
23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data] Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails…
31 Mar 2023
15 Essential Media Planning Tools In today's day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want…
31 Mar 2023
How To Create An Infographic In PowerPoint [+Free Templates] To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
30 Mar 2023
What is Brand Salience? [+How Do You Measure It?] While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy.
30 Mar 2023
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You? Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that…
30 Mar 2023
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
30 Mar 2023
What Is AI Analytics? Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for…
29 Mar 2023
How to Do Market Research: A Guide and Template Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
29 Mar 2023
The 8 Best Free Flowchart Templates [+ Examples] A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw…
29 Mar 2023
7 of the Best Cities for Minority Entrepreneurs Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn…
29 Mar 2023
30+ Remarkable Twitter Statistics to Be Aware of in 2023 Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post,…
28 Mar 2023
AR vs. VR: Which Is More Effective for Marketing [+Consumer Data] Augmented reality (AR) and virtual reality (VR) are talked about a lot.
28 Mar 2023
Dove's Latest Campaign Takes On A Popular TikTok Filter Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
28 Mar 2023
Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success "I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out."
28 Mar 2023
37 of the Best Website Designs to Inspire You in 2023 Looking for website design examples? Your inspiration journey starts here.
28 Mar 2023
12 of the Best WordPress Popup Plugins in 2023 Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress…
27 Mar 2023
The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022] As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends.
27 Mar 2023
Is AI the Future of Video Creation? We Asked Wistia's Head of Production Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies.
27 Mar 2023
3 Ways Marketers are Already Navigating Potential Recession [Data] While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here.
27 Mar 2023
A Comprehensive Guide to LinkedIn Sponsored Updates Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and…
24 Mar 2023
How to Craft a Brand Manifesto [Guide + 10 Examples] To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows…
24 Mar 2023
3 Easy Steps to Build Your Brand Promise [+ Examples] A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can.
24 Mar 2023
Microsoft Launched Its AI-Powered Bing Image Creator - What That Means for Marketers Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
23 Mar 2023
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue…
23 Mar 2023
Product Classification: What It Is & Its Impact on Marketing Efforts Product classification is key to uncovering the reasons behind your consumers' buying behaviors.
23 Mar 2023
How to Edit a PDF [Easy Guide] If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short…
22 Mar 2023
The Beginner's Guide to Brand Pillars Marketing and branding have been around for centuries. But brand pillars are a newer idea.
22 Mar 2023
Artifical Intelligence and Machine Learning: What's the Difference? Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices.
22 Mar 2023
The 10 Best Content Management Software Tools in 2023 Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver…
21 Mar 2023
Businesses Still Can't Nail Effective Communication [New Data] Whatever your niche or industry, there's no debate: Effective communication —both internal and external — is critical to your company's success. With more technology available…
21 Mar 2023
41 Instagram Features, Hacks, & Tips Everyone Should Know About Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab?
21 Mar 2023
What is the Metaverse: What Marketers Need to Know Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn't quell our…
21 Mar 2023
The Pros and Cons of AI-Generated Content The race to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking article on Google…
21 Mar 2023
How Marketers Are Preparing for A Potential TikTok Ban Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
21 Mar 2023
7 Pieces of Content Your Audience Really Wants to See [New Data] Consumer preferences are constantly evolving, which keeps things interesting.
20 Mar 2023
The State of Content Marketing in 2023 [Stats & Trends to Watch] As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content…
20 Mar 2023
20 Artificial Intelligence Statistics that Marketers Need to Know in 2023 The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve…
20 Mar 2023
How to Structure a Marketing Dream Team for Any Size Company As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure…
17 Mar 2023
What is an Infographic Resume? Examples and Templates When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be…
17 Mar 2023
Responsive Emails: Designs, Templates, and Examples for 2023 Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken?…
17 Mar 2023
5 Steps to Create an Outstanding Marketing Plan [Free Templates] Do you take a good, hard look at your team's marketing strategy every year?
16 Mar 2023
The Top 12 Paid & Free Alternatives to Adobe Illustrator of 2023 Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more.
16 Mar 2023
How to Build a Product Ecosystem Buyers Will Want to Be In A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when…
16 Mar 2023
Why the Sephora x TikTok Incubator Program Is A Smart Partnership Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
16 Mar 2023
SERP Features and the Most Important to Leverage Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects…
15 Mar 2023
How to Write a Listicle [+ Examples and Ideas] We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often…
15 Mar 2023
What is Branding? Understanding its Importance in 2023 Contrary to popular belief, companies don't sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they…
15 Mar 2023
How to Generate Leads on Social Media According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With…
14 Mar 2023
Ecommerce Conversion Rates Across Industries (And How to Raise Yours) Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your…
14 Mar 2023
Conversational AI: What It Is and How To Use It ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days.
14 Mar 2023
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
14 Mar 2023
30 Best Bots for Marketers in 2023 A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team,…
13 Mar 2023
Deep Learning vs. Machine Learning: What Marketers Need to Know Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by…
13 Mar 2023
Are Blogs Dead in 2023? We Asked 10 Marketing Experts With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel.
13 Mar 2023
How to Make Your Marketing Work Harder for You During Challenging Times Stuck in a rut with your targeting strategy? We get it — it's easy to stick with what you know. But if you don't adapt…
13 Mar 2023
14 Real-Life Examples of CTA Copy YOU Should Copy Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is…
10 Mar 2023
Mobile Conversion Rate: What It Is and How To Increase It Is your website ready to attract and convert mobile website visitors into leads?  According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile…
10 Mar 2023
9 Product Category Marketing Examples to Inspire Your Own People want a sense of direction when they're shopping. They want to see their choices grouped together — whether they're looking for spoons, granola, or…
10 Mar 2023
Twitter Marketing in 2023: The Ultimate Guide Twitter is a social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes…
09 Mar 2023
How to Write a Press Release [Free Press Release Template + Examples] In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning…
09 Mar 2023
The 57 Best WordPress Themes and Templates in 2023 If you plan to create those who create your website on WordPress, you'll be happy to discover there's a tremendous collection of beautiful themes you…
09 Mar 2023
459 Best Instagram Captions for 2023: Good, Cool, Funny, & Cute Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build…
09 Mar 2023
Chili's Creates A Nostalgic Marketing Moment to Reach Millennial Customers Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
09 Mar 2023
28 Case Study Examples Every Marketer Should See Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy…
08 Mar 2023
90+ Instagram Bio Ideas to Help You Write an Impactful Bio When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me…
08 Mar 2023
17 Events and Conferences for Black Entrepreneurs in 2023 Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve…
08 Mar 2023
10 Facebook Cover Photo Size & Design Best Practices [Templates] When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most…
08 Mar 2023
The 29 Dominating Web Design Trends for 2023 Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and…
07 Mar 2023
Do Blog Posts Actually Lead to Purchases? [New Data] Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads.
07 Mar 2023
How to Tell a Compelling Brand Story [Guide + Examples] Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story.
07 Mar 2023
57 TikTok Stats to Know in 2023 Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn't always…
07 Mar 2023
How TikTok Is Evolving From Social Media App to Entertainment Platform Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
07 Mar 2023
Which Social Media Metrics Are Marketers Tracking? [New Research] Social media metrics are imperative to social strategy. They give you an inside look at your channels' performance and how your target audience perceives you.…
06 Mar 2023
How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig Content creator is a job title that didn't exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar…
06 Mar 2023
4 AI Controversies Marketers and Brands Should Avoid Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've…
06 Mar 2023
The Ultimate Guide to Community Management Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in…
03 Mar 2023
Your Email Engagement: 10 Ways to Get More People Reading & Clicking Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the…
03 Mar 2023
What is a CRO Test? [+ the 5 Steps to Perform Them Yourself] Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.
03 Mar 2023
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the…
02 Mar 2023
17 of the Best Free Website Builders to Check Out in 2023 Today, 27% of small businesses don't have a website. In today’s digital world that’s a huge mistake. What’s holding them back? The top reasons are…
02 Mar 2023
Sampling Marketing — The Complete Guide Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand…
02 Mar 2023
Fabletics Expands Product Line with New Scrubs Collection Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
02 Mar 2023
    HBR - Marketing
How to Design an AI Marketing Strategy In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may…
27 Mar 2023
Research: The Pros and Cons of Soliciting Customer Reviews Many companies chase customers for online reviews by sending them solicitation emails. These emails aren’t always a good idea, according to new research. Solicitation will…
23 Mar 2023
Why CMOs Never Last Why CMOs Never Last Something is deeply amiss in the relationship between chief executives and their top marketing officers. Eighty percent of CEOs say they…
13 Mar 2023
Building Your Own Brand Platform Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more…
11 Mar 2023
Cat Owners Are More Cautious Consumers Than Dog Owners A new series of studies shows that cat owners are drawn to products that reduce risk and prevent problems, while dog owners prefer products that…
01 Mar 2023
How to Seed Organic Marketing in a Video-First World Early direct-to-consumer companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social…
22 Feb 2023
A Better Way to Map Brand Strategy Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to…
21 Feb 2023
The Good-Better-Best Approach to Pricing Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering…
19 Feb 2023
What Psychological Targeting Can Do Controversy has swirled around psychological targeting—the practice of influencing people’s behavior by mining their digital footprints, identifying their personality traits, and then tailoring messages to…
17 Feb 2023
Expand Your Pricing Paradigm With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant Rafi…
13 Feb 2023
How to Market in a Downturn Reprint: R0904D Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say…
13 Feb 2023
The New Science of Customer Emotions When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that…
20 Jan 2023
Know What Your Customers Want Before They Do Reprint: R1112E Shoppers once relied on familiar salespeople to help them find exactly what they wanted—and sometimes to suggest additional items they hadn’t even thought…
20 Jan 2023
What Do Your Customers Want in 2023? The New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from…
19 Jan 2023
Neuromarketing: What You Need to Know The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the…
18 Jan 2023
Creativity in Advertising: When It Works and When It Doesn’t Reprint: R1306H Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive…
18 Jan 2023
Know Your Customers’ “Jobs to Be Done” Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too…
18 Jan 2023
The 30 Elements of Consumer Value: A Hierarchy What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies…
18 Jan 2023
The Elusive Green Consumer Companies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to…
18 Jan 2023
Branding in the Age of Social Media Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube,…
18 Jan 2023
The Best Way to Name a New Product When an established consumer-packaged-goods (CPG) company introduces a new product, it faces a potentially make-or-break decision: how to brand it. Tying it to an existing…
12 Jan 2023
Net Promoter 3.0 Since its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant customer success framework.…
12 Jan 2023
10 Ways to Boost Customer Satisfaction Customer satisfaction is at its lowest point in the past two decades. Companies must focus on 10 areas of the customer experience to improve satisfaction…
12 Jan 2023
Why Some Videos Go Viral In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, and they bond in typical roommate fashion. A…
06 Jan 2023
    Entrepreneur - Marketing
How to Bring Your Franchise to the Next Level With Marketing Automation With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall…
31 Mar 2023
How to Select the Right PR Partner in Today's Economy While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.
31 Mar 2023
Are You Also A Glass Child? Decoding TikTok's New Trend Recently this space has seen a new trauma-related trend gain popularity with over 58 million views. This new trend involves people sharing their experiences of…
31 Mar 2023
4 Essentials for Selecting the Perfect Business Real Estate Marketing for retail, restaurant or other site-critical companies should always begin with meticulously chosen sites: Time-tested ways of picking a winner.
31 Mar 2023
4 Tips and Tricks to Ace Your LinkedIn Game LinkedIn hosts more than 600 million business profiles giving each user an unlimited supply of network connections and job opportunities. Hence it is important for…
31 Mar 2023
What Is a Brand Personality? Here's How to Develop One. Connect with your audience on a deeper level by giving and cultivating your brand a personality. Read here how to do so.
31 Mar 2023
10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content Struggling to outshine established industry giants? Learn how to apply user-generated content for powerful digital branding in this comprehensive guide and build your brand's unique…
30 Mar 2023
Turn April Fool's Day Into a Marketing Success With These Innovative Strategies April Fools' Day provides an exceptional chance for brands to connect with audiences in a fun and memorable way. Employ these marketing tactics to interact…
30 Mar 2023
International Marketing: How To Maximize Your Global Reach International marketing can be a massive project and intimidating at first. Read this article to explore the ins and outs of the process and learn…
30 Mar 2023
How Digital Marketers Can Prepare for the Changes AI-Powered Search Engines Will Bring Here are a few tips on how brands can prepare for (and leverage) the impacts of AI-powered search.
29 Mar 2023
'Crying Northwestern Kid' Turned His Viral Fan Moment Into a Successful Harvard Admissions Essay. He Says the Experience Taught Him About Empathy. Six years ago, Phillips was watching No. 8 Northwestern take on No. 1 Gonzaga during March Madness when he became a meme.
29 Mar 2023
9 Healthcare Marketing Strategies to Attract and Engage Patients Healthcare marketing is a unique opportunity to build relationships and connections with your audience. Here's how you do it:
28 Mar 2023
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online Effective storytelling can help construct strong bonds between brands and audiences.
28 Mar 2023
How This Site About Celebrities' Birthdays Draws In 25 Million Users a Month FamousBirthdays.com wants to be the IMDb of online creators.
28 Mar 2023
Chris Do of The Futur on his 1 Billion Mission Interview with CEO of The Futur Chris Do about self development, creating the best content, and The Futur Euro Tour.
28 Mar 2023
Creators Shouldn't Overlook These Powerful Uses for AI Like ChatGPT Tools like ChatGPT can be like an extra pair of hands (or three) for creators — but they come with important caveats.
27 Mar 2023
Why It's Important to Incorporate Twitter Into Your Business's Marketing Plan How businesses are using Twitter to market their brand in unconventional ways.
27 Mar 2023
Surviving the Storm: 10 Effective Communication Strategies for Startups to Survive the Economic Downturn In this uncertain financial climate, look for clues in how your communications roadmap to develop leads and communicate with your community
27 Mar 2023
    Digital Doughnut - Marketing
How to Maximize Operational Efficiency with Automated Workflows In today's fast-paced business environment, maximizing operational efficiency is crucial for organizations to stay competitive and achieve their goals. One way to achieve this is…
31 Mar 2023
Customer Experience Trends to Explore in 2023 In today's hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to…
30 Mar 2023
Best Practice Guide to Optimising Creative Performance in Digital Video Ads It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video –…
29 Mar 2023
6 Fascinating Reasons to Use Product Data or Sec Sheets in Ecommerce Business Discover the importance of product data sheets and how they can impact your business. Learn about the key information that should be included in a…
29 Mar 2023
Think Beyond Implementation When it Comes to CRM and Ecommerce In today's digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce…
28 Mar 2023
Podcast – Interview with Shane Happach, CEO, Mollie Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own…
27 Mar 2023
SEO and AI: The Good, The Bad and The Ugly Ai is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to…
24 Mar 2023
The Marketing and PR Implications for Milk Labeling Recently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as…
24 Mar 2023
How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the…
23 Mar 2023
The Curious Case of Project Management for Customer Transformation As businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve…
22 Mar 2023
Promoting Your Podcast: Complete Guide to Allure New Listeners Podcasts have become increasingly popular in recent times. In 2019 there were around 88 million podcast listeners in the United States and is expected to…
22 Mar 2023
Social Media Sharing: How Much Private Information Are You Making Public? Social media is an important part of modern life, and it is a good way to keep in touch with friends and meet new people.…
21 Mar 2023
The Importance of User Experience in DeFi Mobile App Development User experience is crucial for DeFi mobile app development as it affects user adoption and retention. A well-designed and intuitive app can simplify complex financial…
20 Mar 2023
Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry? Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly…
17 Mar 2023
Converging Marketing, Sales and Customer Service In today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions…
17 Mar 2023
5 Major Pain Points for Software Companies Software companies today face numerous challenges in the rapidly changing tech landscape. Developing software applications, maintaining them over time, and adapting to new technology are…
16 Mar 2023
Podcast – Interview with Romain Moulin, Co-founder and CEO, Exotec Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own…
15 Mar 2023
Why is Mcommerce the Future of Ecommerce? Mobile commerce is one of the hottest topics in the retail world today. And for a good reason - mobile devices are becoming increasingly powerful,…
15 Mar 2023
Why Multimedia Classification Holds the Key to Unlocking the Advertising Potential of CTV and AVOD Consumer demand for streaming services is growing rapidly and shows no signs of slowing down. We are no longer awaiting the arrival of AVOD (Advertising-Based…
14 Mar 2023
PPC and SEO are Dead: A New Dawn is Here Long gone are the days of relying on PPC and SEO to increase awareness. Brands, agencies, and organisations now need to wake up to a…
13 Mar 2023
Digital Marketing Career Guide: Tips and Strategies for Success Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you…
10 Mar 2023
Seasonality Has More Impact on Marketing Than You Think Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the…
10 Mar 2023
Seasonality Has More Impact on Marketing Than You Think Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the…
10 Mar 2023
Unleash the Power of AI in Marketing: 7 Essential Tools for SMEs Are you looking to boost your marketing efforts with the power of AI? In this article, we'll explore some incredible AI-powered tools and with the…
09 Mar 2023
11 Digital Marketing Trends That Need to Be Considered in 2023 Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products…
09 Mar 2023
Benefitting From Celebrity Social Proof in Marketing and PR In today's crowded marketplace, businesses are always looking for effective ways to get their brand in front of potential customers. One strategy that has proven…
08 Mar 2023
Five Remote Work Trends That Are Disrupting Salaries in Marketing If you’re considering a career in marketing or if you're already in the industry, this article discusses five trends that are disrupting wages in marketing.…
08 Mar 2023
How to Get Better at Creating Digital Content in 2023 Content marketing is cost-effective, but many organisations haven’t invested in the proper setup to help their teams to flourish.
07 Mar 2023
How Your Hosting Provider Can Help Do the Heavy Lifting When it Comes to Customer Acquisition SMEs can often be faced with time and resource pressures when it comes to customer acquisition - from selecting the right marketing tools and facilitating…
06 Mar 2023
How to Improve Your CRO Using the 1-2-1 User Research Approach For small businesses looking to improve their CRO in the new year, it could be time to head back to the drawing board. Investing time…
03 Mar 2023
Eight Enterprise Tech Forecasts and Predictions B2B Marketers Need to Know for 2023 2023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see…
03 Mar 2023
The Rise of Mobile Games as a New Marketing Strategy As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no…
02 Mar 2023
    Yale - Marketing
When Counting Calories, Words Are More Valuable than Pictures  When Counting Calories, Words Are More Valuable than Pictures btm25@yale.edu Tue, 09/13/2022 - 08:35 Research Gal Zauberman Joseph F. Cullman 3rd Professor of Marketing Behavioral Marketing…
13 Sep 2022
How Does Inflation Change Consumer Behavior? How Does Inflation Change Consumer Behavior?btm25@yale.edu Mon, 08/22/2022 - 13:43 Three Questions Ravi Dhar George Rogers Clark Professor of Management and Marketing & Director of…
22 Aug 2022
Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impactbtm25@yale.edu Mon, 05/17/2021 - 15:00 Research Jiwoong Shin Professor of Marketing Data Marketing Behavioral…
17 May 2021
To Convince the Vaccine Hesitant, Understand Their Underlying Motivations To Convince the Vaccine Hesitant, Understand Their Underlying Motivationsbtm25@yale.edu Mon, 04/12/2021 - 12:54 Research Vineet Kumar Associate Professor of Marketing COVID19 Marketing Healthcare Wide Mint…
12 Apr 2021
To Reach Weight-Loss Targets, Start with Small Goals To Reach Weight-Loss Targets, Start with Small Goalsbtm25@yale.edu Tue, 09/01/2020 - 10:50 Research Kosuke Uetake Associate Professor of Marketing Behavioral Marketing Square Sky 175495 Sticking…
01 Sep 2020
Machine Learning Model Extracts Insights from Customer Reviews Machine Learning Model Extracts Insights from Customer Reviewsbtm25@yale.edu Tue, 07/21/2020 - 10:49 Research K. Sudhir James L. Frank ’32 Professor of Private Enterprise and Management,…
21 Jul 2020
When Charitable Organizations Thank Donors, Should They Ask for More? When Charitable Organizations Thank Donors, Should They Ask for More?btm25@yale.edu Thu, 05/21/2020 - 10:55 Research K. Sudhir James L. Frank ’32 Professor of Private Enterprise…
21 May 2020
How Should Companies Fuel Word of Mouth? How Should Companies Fuel Word of Mouth?btm25@yale.edu Thu, 04/16/2020 - 13:53 Research Aniko Öry Associate Professor of Marketing Marketing Competitive Strategy Economics Square Sky 175273…
16 Apr 2020
Why a Pandemic Leads to Panic Buying Why a Pandemic Leads to Panic Buyingbtm25@yale.edu Thu, 03/19/2020 - 11:41 Three Questions Nathan Novemsky Professor of Marketing Behavioral Marketing COVID19 Wide 175148 Many of…
19 Mar 2020
Admitting a Purchase Mistake Makes Online Reviews More Persuasive Admitting a Purchase Mistake Makes Online Reviews More Persuasivebtm25@yale.edu Tue, 12/03/2019 - 11:41 Research Taly Reich Associate Professor of Marketing Marketing Behavioral Wide 175112 Yale…
03 Dec 2019
We’re Not Sure What Authenticity Is, But We Know We Like It We’re Not Sure What Authenticity Is, But We Know We Like Itbtm25@yale.edu Fri, 11/08/2019 - 08:00 Research Balázs Kovács Associate Professor of Organizational Behavior Behavioral…
08 Nov 2019
Study Finally Reveals How Many Cooks It Takes to Spoil the Broth  Study Finally Reveals How Many Cooks It Takes to Spoil the Broth btm25@yale.edu Thu, 08/01/2019 - 09:34 Research Taly Reich Associate Professor of Marketing Behavioral Consumer…
01 Aug 2019
    Zumvu | Digital Marketing Blog
The Importance of Social Media Customer Service In today's digital age, social media has become a crucial part of every business's marketing and communication strategy.
30 Mar 2023
Why Are Managersamp;#039; Listening Skills So Important to Employees? Most managers consider themselves good listeners, but their subordinates would disagree. The inability to listen is fraught with the most serious consequences.
29 Mar 2023
How to Use Your Cellphone for Maximum Productivity In the digital age, relying on smartphones throughout the day is an easy (and sometimes necessary) choice.
29 Mar 2023
How to Write Irresistible CTA in Email Marketing for Public Speaking Engagement Public speaking can help your business in several ways. You can grow your network, attract more customers, raise awareness for your company.
29 Mar 2023
The Future of Invoice Payment: Emerging Trends and Technologies As technology evolves at an unprecedented rate, it is fairly obvious that companies must adapt in order to remain competitive.
28 Mar 2023
How to Leverage Social Media for Your E-commerce Business You're probably in a competitive market if you sell fashion accessories, premium gadgets, or consumer-packaged products.
24 Mar 2023
How Digital Marketing Tools Can Boost Your Campaign ROI Explore how digital marketing tools can help you maximize profits, optimize your budget, clarify goals, set realistic targets, and reach the right audience to elevate…
24 Mar 2023
How Does Solar Panel Technology Work? There is no way around it. It is a new age, and the time of fossil fuels is fading. New technologies have come to light…
23 Mar 2023
5 Ways You Can Leverage Data to Upgrade Your Email Marketing Game As a marketer, I’m sure you are aware of the fact that creating the ’ideal’ email campaign is not an easy feat.
22 Mar 2023
6 Ways to Use Time Tracker and WordPress Quiz Plugin for Effective eLearning Using a combination of time tracking and WordPress Quiz Plugins is an effective way for educators to optimize eLearning experiences for everyone involved.
21 Mar 2023
How to Use WhatsApp as an Effective Marketing Tool WhatsApp Business can be a vital marketing and customer service tool for businesses. Using WhatsApp Business can give you a competitive edge. Many of its…
20 Mar 2023
WP Social Ninja: Is It The Best Social Media Plugin? Social media is a significant way to create communication and generate leads throughout the online community. It also has an impact on the global marketplace.
20 Mar 2023
Drive Digital Transformation With These Imperative Skills It may seem counterintuitive, but as a business leader who's interested in driving digital transformation, you need to focus on action steps rather than simply…
17 Mar 2023
Social Media for E-Commerce: The Secret to Grow Your Business Are you wondering whether you should use social media for e-commerce? Wonder no more. In this article, you will discover 4 incredible reasons why you…
17 Mar 2023
Top 10 Content Marketing Tools that Improve the Marketing Teamamp;#039;s Productivity Nowadays, the rapid growth of digital marketing is a prime reason for the high demand for content creation.
15 Mar 2023
How to Adapt Your Tone of Voice While Working With Different Clients Every brand has a voice. It defines how a brand communicates its personality and connects with its audience.
09 Mar 2023
A guide to Crafting Compelling Visual Storytelling In today's digital landscape, visual storytelling has become an essential tool for businesses and organizations to connect with their audience and build a strong brand.
09 Mar 2023
Reasons to Adopt Auto-Dialing Solutions for Outbound Contact Centers The growth of contact centers in both fast-developing and developed nations and the increasing utilization of telecommunication solutions are the reasons for the software's continued…
09 Mar 2023
    Marketing Insider
Why Blogging Is Dead Ah, finally… blogging is dead! It’s time to forget about SEO and give up on your target audience because today’s most innovative businesses are pulling…
01 Apr 2023
Your Guide to a Smart B2B Website Strategy You must continually adapt your website marketing strategy to stay relevant and visible to your desired clientele. For example, recent numbers show that 75% of…
30 Mar 2023
How to Start and Set Up Your Company Blog for Success We’re currently in the midst of re-designing our website. So setting up our company blog for success is super top of mind right now.  There’s…
29 Mar 2023
Brand Storytelling Lessons from The Most Binge-worthy Shows If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or…
29 Mar 2023
Blog Posts We’re Tired of Seeing in 2023 We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. As content marketing experts, we know what kind…
28 Mar 2023
The Insider Guide to Choosing a SaaS Marketing Agency If you’re running a growing SaaS company, you’ve probably found yourself wondering, “Do I really need a SaaS marketing agency? You’ve already gotten so far…
28 Mar 2023
How to Grow Your Small Business with Data: 4 Practical Tips It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always…
28 Mar 2023
Why AI is Not Taking Over Content Marketing AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about.…
27 Mar 2023
3 Effective B2B Client Retention Tactics That Will Stand The Test of Time Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and…
27 Mar 2023
6 Content Marketing Lessons from Classic 90s Sitcoms Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life…
22 Mar 2023
7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed Instagram is one of the staple apps in 2023, ranking #4 for most active social platforms. With over 1.3 billion active users, chances are your…
21 Mar 2023
11 TED Talks Every Content Marketer Needs to Watch There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the…
21 Mar 2023
How to Sell B2C Products with Content Marketing Guess what B2C marketers? Content marketing is for you, too. And no I’m not just talking about dreating content. Marketing with content and Content Marketing…
20 Mar 2023
How Organic Search Rankings Can Help You Save Money on Paid Search Marketing We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to…
20 Mar 2023
How to Create & Execute a Digital Content Strategy Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales.…
16 Mar 2023
Which Hogwarts House Are You? Content Marketer’s Edition Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the…
16 Mar 2023
8 Methods to Writing Creative Email Subject Lines [With 72 Examples] Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121…
15 Mar 2023
9 Keys to an Effective SEO and Content Strategy Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and…
15 Mar 2023
Why Your Customer Acquisition Strategy Should Be Content-Driven Customer acquisition is the lifeblood of any business. It’s the driving force behind marketing strategy and overall business growth. It’s also extremely competitive and more…
14 Mar 2023
65 Best Marketing Speakers For Your Next Conference The best marketing speakers present at the best marketing events. So check out our Best Marketing Conferences for 2023 where you’ll find me presenting my…
13 Mar 2023
And the Oscar Goes to… Our 2023 Content Marketing Awards In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner…
13 Mar 2023
Why Brick-and-Mortar Marketing Needs Modern Automation to See Successful Results The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID…
13 Mar 2023
9 Places to Source Authoritative Stats for Your Content Marketing As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when…
09 Mar 2023
How To Give Writers Constructive Feedback When Requesting Content Revisions Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might…
08 Mar 2023
Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand? Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every…
08 Mar 2023
How We Help Brands Like Yours Develop a Content Marketing Strategy SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we…
07 Mar 2023
10 Amazing Ted Talks About Startup Marketing Over the years, Nobel Prize winners and thought leaders, like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new…
07 Mar 2023
The 1-2-3 Guide to Creating Video Content Marketing Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool…
06 Mar 2023
The 12-Month Content Marketing Strategy for Startups When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue…
04 Mar 2023
4 Web Design Trends That Will Stand The Test of Time Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at…
02 Mar 2023
Once Upon a Brand: The Power of Storytelling in Marketing “Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral…
02 Mar 2023
    Seth Godin - Marketing
Fooled Now it’s a business model. People are regularly fooled by crypto scams, NFT hype, opioid felons, algorithmic spam at scale, health claims, illogical political arguments,…
01 Apr 2023
Tom Peters Tom announced his retirement today, at 80 years old, after 45 years of Excellence and perhaps 10,000,000 miles flown. I remember a photo of him…
31 Mar 2023
The 500 ways There are thousands of ways to express encouragement and enthusiasm and support. Few of them require a blood oath or even much inconvenience. “I’m thrilled…
31 Mar 2023
Making change happen One way to do it is to get people to want what you want. The other way is to help them get what they want…
30 Mar 2023
Opening the pod bay door A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to…
29 Mar 2023
Rethinking the Sports-Industrial Complex School sports can have some valuable outputs: And yet, many schools act as if all they have is a trophy shortage. They bench kids who…
28 Mar 2023
Avoid unnecessary amplifiers This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes,…
27 Mar 2023
The Hegelochus lesson More than 2,000 years ago, an actor in Greece botched a line in a play. In an inflection error, he said “weasel” when he meant…
26 Mar 2023
Flashing on contempt It doesn’t have to happen with intent, in fact, it rarely does. Micro-emotions appear on our face and then disappear in less than a second.…
25 Mar 2023
Delivering good taste There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste…
24 Mar 2023
They will lose your data The rules are pretty consistent: We’re all creators now. Podcasting, videoing, photographing, spreadsheeting… and we’re building a foundation of valuable data as we go. The…
23 Mar 2023
How to change the world All successful cultural change (books, movies, public health), has a super-simple two-step loop: AWARENESSTENSION–>Loop<– It’s easy to focus on awareness. Get the word out. Hype.…
22 Mar 2023
The answer to every question If the thing of the moment is the answer to every single question, you might be in a bubble. If, regardless of the problem, the…
21 Mar 2023
The ghost in the machine “The computer wants you to click this button.” “It thinks you asked for something else.” “He’s mad at you.” Thousands of generations ago, we evolved…
20 Mar 2023
Shields up Years and years ago, I helped the Weekly World News make a book. While their periodical was weekly, it certainly wasn’t news. They were just…
19 Mar 2023
The gap between impossible and normal It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required…
18 Mar 2023
Is it possible to care at scale? After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did…
17 Mar 2023
Your own billboard Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously,…
16 Mar 2023
Simple techniques for complex projects Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the…
15 Mar 2023
Conspicuous (non) consumption One way to show status is by demonstrating how many resources you have. A bespoke suit, a huge graduation party, a fancy building… A bully…
14 Mar 2023
Is it a t-shirt brand? Not all projects become t-shirt brands, nor should they. The risk is in thinking you’re building one when you’re not. T-shirt worthy brands are a…
13 Mar 2023
Allocating scarcity If we’re lucky, we invent something that’s going to be in high demand. Reservations at a hot restaurant. Limited edition trading cards. Concert tickets… How…
12 Mar 2023
Revisiting stamps for email I started agitating for this in 1997 and wrote about it in 2006. The problem with the magical medium of email is that it’s an…
11 Mar 2023
Bob Dobalina I considered myself someone with an encyclopedic knowledge of a narrow range of mid-1960s TV and certain strains of pop music as well. I was…
10 Mar 2023
Dancing for the early adopters The traveling circus didn’t have to appeal to everyone. They rode into town with the elephants, the bearded lady and the Tasmanian Devil, and the…
09 Mar 2023
Projects and the red zone Many projects are never finished. There are countless broken and not-quite-fixed cars in garages. There are crafts projects, massive redevelopments and everything in between. They…
09 Mar 2023
A deal’s a deal A fundamental building block of civilization is the understanding that contracts matter. Regardless of where someone is on the current political spectrum (from Alinksy to…
08 Mar 2023
Creating value as an entrepreneur If you’ve borrowed money or sold shares, you’ll need to build something that’s worth more than your labor. Here are some key pillars where value…
07 Mar 2023
“I don’t know” Particularly when it comes to the future. And perhaps about the past. More often than not, we find ourselves in situations where we don’t know.…
06 Mar 2023
Rituals The things we do each day, every day, often arrive without intent. By the time we realize that they’re now habits, these random behaviors have…
05 Mar 2023
Choosing your problems Perhaps you only acknowledge and focus on problems where you know and are comfortable with the appropriate response. Denying the existence of the other ones…
04 Mar 2023
The generosity of concealment Human beings never reveal all of our emotions. We don’t simply blurt out the first thing that pops into our head in a meeting, or…
03 Mar 2023
99 vs 0 If you get a 99% quality haircut or a 99% close-to-perfect meal, it’s better than good. On the other hand, if the scrub nurse only…
02 Mar 2023
    Wealth Management - Marketing
Q&amp;A: Robert Sofia, CEO of Snappy Kraken The marketing tech CEO has integrated acquisition Advisor Websites, resulting in layoffs, all while expanding a texting platform into the enterprise channel, planning the second…
29 Mar 2023
What Merrill Is Doing Right—and How RIAs Can Learn From It  Merrill is making it easy and efficient for advisors to use video within their existing systems, but RIAs have a temporary advantage at creating human…
24 Mar 2023
The Impact of Influencer Marketing Effective marketing is carrying out the right behaviors to influence people to make the right financial decisions.
22 Mar 2023
A Boomer Couple Goes Virtual Window Shopping for Advisors Key elements of a good investment advisor website.
21 Mar 2023
Too Much Coaching Expertise: How to Tame a Flood of Information It’s rare to find a firm that grows strongly and consistently without a strategic growth framework approach.
21 Mar 2023
CFP Board's Ad Campaign Reflects Flexibility After Split The new advertisement begins running today and comes several months after the Board announced a change to grant the organization more flexibility in its marketing.
20 Mar 2023
Five Google Ads Tips for Financial Advisors It’s time to venture into the world of Google ads. There’s too much opportunity not to.
10 Mar 2023
For Wealthtech Firms And Advisors, AI Has Entered The Chat Companies like FMG, Orion and Broadridge have already started integrating ChatGPT, while others, like Snappy Kraken, are taking a more cautious approach.
09 Mar 2023
How Advisors Can Use ChatGPT to Nurture Leads ChatGPT can be a powerful tool to help jumpstart the content creation process.
09 Mar 2023
Diapers and Coke: Investing in a Marketing Company A great deal in the marketing world has changed since the time of Frank Perdue.
07 Mar 2023
Former NBA Player Paul Pierce Will Pay $1.4M in Crypto Case The SEC says Pierce failed to disclose that he was paid more than $244,000 to promote the EMAX token, offered by EthereumMax, on Twitter.
17 Feb 2023
Merrill Video Pro Is Live for the Thundering Herd Bank of America Merrill Lynch has built and launched a virtual video studio for its thousands of advisors.
14 Feb 2023
Mercer Advisors Rebrands to Reflect Its Position as National RIA Mercer has updated its messaging, images and colors to better reflect its position as a national RIA with an integrated approach to financial planning.
23 Jan 2023
Four Business Myths Advisors Can Ignore This Year Take these 'advisor must-do's' with a grain of salt.
11 Jan 2023
WMIQ: Stark Differences Exist Between High-Growth Firms, Others in Marketing and Client Communications New research from WealthManagement.com's WMIQ suggests firms are inhibiting growth by minimizing, and in many cases mishandling, marketing and client communications.
06 Jan 2023
Five Must-Haves for Financial Advisor Websites A bad website can be just as harmful for your business as having no website at all.
05 Jan 2023
    Content Marketing Institute
With First-Party Data, the Experience Is the Most Important Part New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in…
31 Mar 2023
Foolish Content Isn’t Limited to One Day a Year Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands…
30 Mar 2023
6 Things You’re Doing Wrong With Website Content Optimization Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your…
29 Mar 2023
Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses] What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future. Continue reading →
28 Mar 2023
The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should…
24 Mar 2023
How To Make Your Next Thought Leadership Program a Success