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    McKinsey - Marketing & Sales
    HubSpot - Marketing
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined,…
16 Nov 2023
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of…
16 Nov 2023
How to Use Instagram: A Beginner's Guide Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
16 Nov 2023
27 of the Best Professional Bio Examples We've Ever Seen [+ Templates] Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot…
16 Nov 2023
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain…
15 Nov 2023
Data-Driven Decision Making (Research & Expert Tips) In today's data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According to HubSpot’s research, 36% of…
15 Nov 2023
Is Social Media Dying? What That Could Mean for Marketers The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just…
15 Nov 2023
14 Link Building Tools to Drive Traffic and Boost SEO Rankings As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
15 Nov 2023
How to Give a Great Presentation (+ Expert Tips) In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at…
14 Nov 2023
Take Personalized Marketing to a New Level: 14 Brand Examples One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”
14 Nov 2023
8 Brainstorming Tools Marketers Need to Try in 2023 We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren't shooting out of our minds…
14 Nov 2023
How Private AI Tools Will Help You Supercharge Your Advertising Strategy, According to Experts at Mekansim While AI is a hot topic as of late, it's been around for a long time.
13 Nov 2023
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools] Many of us have been there with the cup of noodles diet when money is tight. 
13 Nov 2023
12 Email Marketing Trends Marketers Should Know [According to My Inbox] I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email…
13 Nov 2023
How to Slow the Heck Down When the World's Speeding Up “Move fast and break things” was the motto of generation Zuck.
12 Nov 2023
How Brands Can Cash in on the "Joyconomy" Let’s face it, we could all do with a little lighthearted fun once in a while. 
12 Nov 2023
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate] Page load time is a critical metric that influences your entire site’s performance.
10 Nov 2023
How to Create a Landing Page: The Ultimate Guide As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click…
10 Nov 2023
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
10 Nov 2023
The Ultimate Guide to Community Management When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who…
09 Nov 2023
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google If you've ever written a blog post before, you know how much time it can take.
09 Nov 2023
How to Write a Respectable Resignation Letter [+Samples & Templates] Even though millions quit their jobs every month, we understand that telling your boss that you're leaving the company is never an easy conversation.
09 Nov 2023
How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to…
08 Nov 2023
10+ Reasons Why Overworking is Bad for Your Health (and Your Career) Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both…
08 Nov 2023
The Ultimate Guide to Pinterest Analytics What’s the best way to increase your reach on Pinterest?
08 Nov 2023
19 Creative Pop-Up Shop Examples I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts your…
08 Nov 2023
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of…
08 Nov 2023
20 Email Best Practices That Actually Drive Results Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business.
07 Nov 2023
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know] For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our…
07 Nov 2023
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples] Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one…
07 Nov 2023
16 of the Best Facebook Ad Examples That Actually Work (And Why) On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly…
06 Nov 2023
10 User Generated Content Campaigns That Actually Worked [+Expert Insights] User-generated content (UGC) has become increasingly important over the past few years. 
06 Nov 2023
Should your brand be on Threads? What to Consider Before Signing Up Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the…
06 Nov 2023
11 Skills You Need in the AI Era [Data + Tips] “Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas…
06 Nov 2023
Marketing Reporting Examples: How to Build and Analyze Marketing Reports As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like…
03 Nov 2023
Can Artificial Intelligence Write Better Email Subject Lines Than Humans? Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all…
03 Nov 2023
Online Advertising: All You Need to Know in 2023 There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.
03 Nov 2023
How to Write a Press Release [Free Press Release Template + Examples] In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning…
02 Nov 2023
40+ Best Free Online Marketing Classes to Take in 2023 The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on…
02 Nov 2023
The Ultimate Guide to On-Page SEO in 2023 On-page SEO has the power to bring countless new visitors — and customers — right to your website.
02 Nov 2023
How to Get a Google Ads Certification Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated…
01 Nov 2023
How to Start a Podcast on Spotify for Free [+ Expert Insight] Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.
01 Nov 2023
Gen Z Business Spotlight: Chamberlain Coffee World events and economic conditions impact how each generation behaves as consumers and business owners.
01 Nov 2023
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing…
31 Oct 2023
14 Ecommerce Trends to Expect in 2024 As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day…
31 Oct 2023
The Best Time to Send an Email [2023 Research] Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails,…
31 Oct 2023
How to Train Your ChatGPT — A Marketer’s Guide If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you…
31 Oct 2023
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late.
30 Oct 2023
Does Your Language Help or Harm Your Professional Relationships? Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn…
30 Oct 2023
TikTok AI: I Tried Creating a TikTok Using Only AI & Here's What Happened As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion,…
30 Oct 2023
Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around…
27 Oct 2023
The Definition of Negative and Positive Feedback Loops in 200 Words or Less Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee…
27 Oct 2023
81 Social Commerce Stats Marketers Should Know in 2023 Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.
27 Oct 2023
How to Make a QR Code in 5 Easy Steps From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they've become so ever-present that 45%…
27 Oct 2023
8 Steps to Create a Complete Marketing Strategy in 2023 Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.
26 Oct 2023
The Beginner's Guide to LinkedIn Marketing & Networking Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.
26 Oct 2023
How to (Easily) Make Perfect Content Calendars in Google Sheets Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar?
26 Oct 2023
The 16 Best Abandoned Cart Emails To Win Back Customers Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales.
26 Oct 2023
The Complete Guide to AI Algorithms Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are scores of examples of AI…
25 Oct 2023
Should Brands Address Social Issues? When it comes to social justice, what role do brands play?
25 Oct 2023
How to Write a Call-to-Action That Gets Visitors Clicking Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as…
25 Oct 2023
Does Google Think Your Website Is Spam? Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we…
25 Oct 2023
How to Create a Segment in Google Analytics Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down…
24 Oct 2023
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business Today's businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online…
24 Oct 2023
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.
24 Oct 2023
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers) Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
23 Oct 2023
Is Threads losing steam? [New Research] Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.
23 Oct 2023
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools] As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
23 Oct 2023
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns] I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.
20 Oct 2023
Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need to work for it.
20 Oct 2023
How to Map Your Ecommerce Customer Journey [Template Included] We’ve discussed how the customer journey impacts sales, service, and marketers.
20 Oct 2023
Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even…
19 Oct 2023
170+ Fun Icebreaker Games & Activities Your Team Will Enjoy in 2023 Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is…
19 Oct 2023
Why Spam Trigger Words are No Longer Relevant in 2023 You’re looking to reach the inbox — fantastic. You put time into crafting the perfect marketing email and so you want it to reach your…
19 Oct 2023
Social Media Marketing: The Ultimate Guide When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
19 Oct 2023
How to Delete Your Instagram [Easy Guide] Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account…
19 Oct 2023
    HBR - Marketing
How Inclusive Brands Fuel Growth Years before the Barbie movie phenomenon, leaders at Mattel became concerned that consumer perceptions of the famous doll were out of sync with demographic trends.…
09 Jul 2024
Should Your Brand Hire a Virtual Influencer? Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers…
09 Jul 2024
How Marketers Choose College Athlete Influencers The authors’ research findings: Athletes’ image and quality of social media posts are more important than their follower counts, posts should feature sports more than…
09 Jul 2024
What Makes a Successful Celebrity Brand? Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine…
09 Jul 2024
Why the Influencer Industry Needs Guardrails The author argues for an industry in which unethical behavior is punished; professional expectations, pay, and desired outcomes are standardized; and creators are given the…
09 Jul 2024
    Entrepreneur - Marketing
Create Content '100x Faster' for Your Business for Just $19.97 for Life Through November 16 Stop wasting time writing content and embrace this AI tool.
16 Nov 2023
Wikipedia Founder Says X Is 'Overrun By Trolls and Lunatics' — and Reveals How He Responded When Elon Musk Asked Him a Disturbing Question The feud between Wikipedia founder Jimmy Wales and billionaire X owner Elon Musk continues.
15 Nov 2023
Why Your Virtual Presence Is More Important Than Ever Think back to the last few meetings you had: Were they online or in-person? These days, meeting and interacting in-person with coworkers has become a…
14 Nov 2023
Visionary Execs at Whole Foods, Slack, Google, Amazon and More Share Their 2024 Predictions Leaders at some of the world's most forward-thinking companies on how you should be thinking about marketing, fundraising, work culture, responsible AI, sustainability and more.
14 Nov 2023
Meet the Pizza-Making Robots Churning Out 600 Pies Hourly at PizzaHQ PizzaHQ co-founder Jay Udrija discusses changes in the pizza Industry, new restaurant tech, and food service robotics that have amped up his business.
14 Nov 2023
Celebritizing Vs. Celebrating Entrepreneurs: Preserving Authenticity In A Personal Brand-Obsessed World It seems that authenticity falls by the wayside when the focus becomes eagle-eyed on celebritizing entrepreneurs.
14 Nov 2023
Free Webinar | December 6: 5 Game-Changing Digital Marketing Trends to Watch for 2024 Whether you're embarking on your entrepreneurial journey or looking to refine your existing marketing strategies, this webinar will equip you with actionable insights and practical…
13 Nov 2023
5 Common SEO Mistakes That Are Killing Your Rankings Is the latest Google algorithm update hurting your website's rankings? You need to stop making these five SEO mistakes now.
10 Nov 2023
Why This Business Metric is Crucial to Understanding Your Business In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and…
10 Nov 2023
5 Tips for Using AI to Add Emotional Nuance to Your Business Messages Here's how AI can help entrepreneurs connect through text.
10 Nov 2023
    Digital Doughnut - Marketing
Best Practices for Effective Dashboard Design In the age of data-driven operations, dashboards have emerged as an essential tool for businesses. They serve as a gateway to data, enabling users to…
17 Nov 2023
How to Protect Agency Work Results: A Case Study with Campaign Manager 360 Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website visit – cart – transaction.”…
16 Nov 2023
IoT in Packaging The world of packaging has experienced a paradigm shift with the introduction and integration of the Internet of Things (IoT). As businesses seek to enhance…
15 Nov 2023
Learning Product-Led Growth: A Simple Guide to Great Marketing Plans and Measures for Success in SaaS Product-led growth is a strategy where businesses grow by focusing on how customers feel when using their products. They let potential customers try the product…
15 Nov 2023
Marketing Emails vs Newsletters: What’s the Difference? If anyone can clarify the difference between marketing emails and newsletters, it’s Alexander Melone, co-founder of San Francisco-based email marketing agency CodeCrew. But, as we’re…
14 Nov 2023
The Imperative of Customer-Centricity in the UK & European Insurance Sector The UK and European insurance industry is undergoing a significant shift towards customer-centricity. This evolution surpasses traditional sales methods, focusing on personalised interactions instead of…
13 Nov 2023
Harnessing the Power of Visual Statistics: Unveiling the Impact of Event Marketing This article explores the vital role of visual statistics in event marketing. Event marketing, a dynamic and versatile strategy, has unique challenges when it comes…
10 Nov 2023
15 Ecommerce UX Best Practices for 2023 In the dynamic world of online commerce, delivering an exceptional User Experience (UX) is paramount to thriving in 2023. This article explores the significance of…
09 Nov 2023
From Press Releases to Boardrooms: The Rise of PR as Business Strategists Public Relations (PR) has long been viewed as the go-to field for media management, crafting narratives, and protecting corporate reputation. But as the business landscape…
08 Nov 2023
Content Repurposing: Why You’re Missing Out if You Don’t Producing fresh content consistently is both time-consuming and resource-intensive, and not just that: what a shame is it to have spent hours, if not days,…
07 Nov 2023
How to Boost B2B Lead Generation with Content Syndication Explore effective strategies for B2B lead generation with our guide on content syndication. Learn about strategies, choosing platforms, measuring impact and overcoming key challenges.
06 Nov 2023
Leveraging CX to Enhance Marketing Automation in the Insurance Sector In today’s competitive insurance industry, the integration of marketing automation and customer experience (CX) insights is key. Modern consumers desire personalised interactions, no longer viewing…
06 Nov 2023
Dark Patterns in UX Design: A Guide for Designers Learn about the deceptive world of dark patterns in UX design and why it's crucial for designers to avoid them. Discover various types of dark…
03 Nov 2023
What is Document Digitization and Why is it Worth Implementing? Thanks to digitization, you do not have to worry that your documents will be destroyed, for example as a result of spilling coffee, fire or…
02 Nov 2023
The Revival of Print Advertising: Redefining Marketing with Visual Statistics The article explores the revival of print advertising through the integration of visual statistics, demonstrating how this combination can redefine marketing strategies in the modern…
01 Nov 2023
Why Your Brand Needs a Connected Experience In today's hyper-digital age, brands are constantly striving to connect with consumers in unique and engaging ways. Traditional methods of advertising are giving way to…
01 Nov 2023
7 Tips To Accelerate and Grow an E-Commerce Application in 2024 So you've set up a great e-commerce mobile app, but it's not living up to your expectations. It is a common problem faced by many…
31 Oct 2023
The Hidden Costs of MarTech Transformation The promise of technology to enable faster, more cost effective and more innovative working practices has long been a driver for investing in and implementing…
30 Oct 2023
Why Publishers Are the Future of Audience Targeting The impact of privacy on addressability is creating a new reality in digital advertising powered by publishers and their ability to scale data.
27 Oct 2023
Evolution of Generative AI and its Applications Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content – a text, an…
26 Oct 2023
Tips for Effective Use of Negative Space in Design Unveil the secrets of design's unsung hero – space! Explore the art of utilizing negative, white, and positive space to craft visually appealing and user-friendly…
25 Oct 2023
The Five Core Principles of Delivering Great CX Businesses need to put CX at the heart of everything they do – outlining five ways in which this can be achieved, and the benefits…
25 Oct 2023
Crunching the Numbers: Visual Statistics That Drive Print Advertising Success In the ever-evolving world of marketing, where digital platforms often steal the spotlight, print advertising continues to hold its ground as a powerful medium for…
24 Oct 2023
4 Top Ways to Market Your Niche Business Effectively Explore the ultimate guide that unveils the top 4 proven methods to effectively promote your specialized business. Within these pages, you will uncover invaluable strategies…
23 Oct 2023
Is Digital Signage Art? Here's How to Get the Most Out of It Digital signage has many different uses: it can show us the way, it can work as advertising and it can highlight a business or organisation,…
20 Oct 2023
London Packaging Week 2023: A Showcase of Packaging Innovation London Packaging Week 2023 showcased innovation and sustainability in the world of packaging. Held at an improved venue, the event featured insightful talks and a…
19 Oct 2023
    Yale - Marketing
The Secret of the Barbie Movie’s Marketing Success The Secret of the Barbie Movie’s Marketing Successbtm25@yale.edu Tue, 08/08/2023 - 09:30 Three Questions Zoe Chance Senior Lecturer in Management Marketing Wide 176060 Barbie is…
08 Aug 2023
What Does It Mean to Be Generous? What Does It Mean to Be Generous?btm25@yale.edu Mon, 07/10/2023 - 13:52 Faculty Viewpoints Deborah Small Adrian C. Israel Professor of Marketing Behavioral Marketing Square Tan…
10 Jul 2023
Can You Make a Donation Today—and Tell All Your Friends? Can You Make a Donation Today—and Tell All Your Friends?btm25@yale.edu Mon, 07/10/2023 - 13:08 Research Deborah Small Adrian C. Israel Professor of Marketing Behavioral Marketing…
10 Jul 2023
When Counting Calories, Words Are More Valuable than Pictures  When Counting Calories, Words Are More Valuable than Pictures btm25@yale.edu Tue, 09/13/2022 - 08:35 Research Gal Zauberman Joseph F. Cullman 3rd Professor of Marketing Behavioral Marketing…
13 Sep 2022
How Does Inflation Change Consumer Behavior? How Does Inflation Change Consumer Behavior?btm25@yale.edu Mon, 08/22/2022 - 13:43 Three Questions Ravi Dhar George Rogers Clark Professor of Management and Marketing & Director of…
22 Aug 2022
Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impact Now It’s Personal: How Knowing an Ad Is Targeted Changes Its Impactbtm25@yale.edu Mon, 05/17/2021 - 15:00 Research Jiwoong Shin Professor of Marketing Data Marketing Behavioral…
17 May 2021
To Convince the Vaccine Hesitant, Understand Their Underlying Motivations To Convince the Vaccine Hesitant, Understand Their Underlying Motivationsbtm25@yale.edu Mon, 04/12/2021 - 12:54 Research Vineet Kumar Associate Professor of Marketing COVID19 Marketing Healthcare Wide Mint…
12 Apr 2021
To Reach Weight-Loss Targets, Start with Small Goals To Reach Weight-Loss Targets, Start with Small Goalsbtm25@yale.edu Tue, 09/01/2020 - 10:50 Research Kosuke Uetake Associate Professor of Marketing Behavioral Marketing Square Sky 175495 Sticking…
01 Sep 2020
Machine Learning Model Extracts Insights from Customer Reviews Machine Learning Model Extracts Insights from Customer Reviewsbtm25@yale.edu Tue, 07/21/2020 - 10:49 Research K. Sudhir James L. Frank ’32 Professor of Private Enterprise and Management,…
21 Jul 2020
When Charitable Organizations Thank Donors, Should They Ask for More? When Charitable Organizations Thank Donors, Should They Ask for More?btm25@yale.edu Thu, 05/21/2020 - 10:55 Research K. Sudhir James L. Frank ’32 Professor of Private Enterprise…
21 May 2020
How Should Companies Fuel Word of Mouth? How Should Companies Fuel Word of Mouth?btm25@yale.edu Thu, 04/16/2020 - 13:53 Research Aniko Öry Associate Professor of Marketing Marketing Competitive Strategy Economics Square Sky 175273…
16 Apr 2020
Why a Pandemic Leads to Panic Buying Why a Pandemic Leads to Panic Buyingbtm25@yale.edu Thu, 03/19/2020 - 11:41 Three Questions Nathan Novemsky Professor of Marketing Behavioral Marketing COVID19 Wide 175148 Many of…
19 Mar 2020
Admitting a Purchase Mistake Makes Online Reviews More Persuasive Admitting a Purchase Mistake Makes Online Reviews More Persuasivebtm25@yale.edu Tue, 12/03/2019 - 11:41 Research Taly Reich Associate Professor of Marketing Marketing Behavioral Wide 175112 Yale…
03 Dec 2019
We’re Not Sure What Authenticity Is, But We Know We Like It We’re Not Sure What Authenticity Is, But We Know We Like Itbtm25@yale.edu Fri, 11/08/2019 - 08:00 Research Balázs Kovács Associate Professor of Organizational Behavior Behavioral…
08 Nov 2019
Study Finally Reveals How Many Cooks It Takes to Spoil the Broth  Study Finally Reveals How Many Cooks It Takes to Spoil the Broth btm25@yale.edu Thu, 08/01/2019 - 09:34 Research Taly Reich Associate Professor of Marketing Behavioral Consumer…
01 Aug 2019
    Zumvu | Digital Marketing Blog
Top 10 Must-Have Magento Extensions for Your E-commerce Store Welcome to the dynamic world of Magento, where the art of eCommerce thrives and business aspirations take flight! As an ardent advocate for online ventures.
16 Nov 2023
10 Advanced Tips for Crafting Engaging Social Content Strategies Unlock the secrets of social media success. Know how marketers are crushing it on social media and how you can, too, with these advanced social…
16 Nov 2023
WordPress Page Builders: Pros and Cons for Developers WordPress page builders have fundamentally changed the website design landscape within the WordPress ecosystem.
09 Nov 2023
The Non-Marketing Approach to Steady Business Growth Regardless of your business's type, most companies want to grow and tap into new markets. While many successful companies benefit from organized departments and well-drafted…
26 Oct 2023
Popl Teams: The Nexus of In-Person Networking and Digital Mastery In a rapidly digitizing world, many tools push for virtual interfaces and remote connections. Popl Teams, however, dances to a different tune.
23 Oct 2023
    Marketing Insider
7 Mindset Shifts Marketing Leaders Must Make In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of…
01 Oct 2024
The Role of Reporting & Analytics in Modern CRM Systems Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage…
01 Oct 2024
The Role of SEO in Content Marketing: Why Technical Audits Matter Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover…
30 Sep 2024
The 12 Traits of Successful Social Marketers Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. There are…
24 Sep 2024
3 Ways to Make Your Business More Marketable to Customers Your customers are busy. Like you, they’re constantly bombarded by advertisements, push notifications, emails, texts, and a plethora of other messaging. And they’re getting pretty…
24 Sep 2024
What Does Marketing Management Software Do & When Do You Need It? You need to efficiently market your business, and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where…
23 Sep 2024
Insights Drive Better Customer Experience In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with…
17 Sep 2024
How to Leverage Storytelling to Share Nonprofit Impact Your nonprofit relies on community engagement for nearly every aspect of its work. Whether they donate to fund mission-critical initiatives, volunteer to provide extra helping…
17 Sep 2024
AI Vs. Humans: Who Will Win the Content Creation Game? As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce…
16 Sep 2024
4 Marketing Tips to Increase Online Member Engagement As technology advances, the lines between physical and digital worlds are becoming blurred. For example, how often do you ask Siri or Alexa to answer…
13 Sep 2024
The Perfect Podcast Schedule for Your Audience: 5 Quick Tips You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is…
10 Sep 2024
How to Tell if You Have a Profitable Sales Funnel Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest,…
09 Sep 2024
    Seth Godin - Marketing
The opposite of ‘perfect’ It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the…
02 Oct 2024
The paradox of brittle Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays…
01 Oct 2024
Find the others: Worldwide Strategy Meetups On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A chance to share your work and have a conversation…
30 Sep 2024
Twenty questions Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on…
30 Sep 2024
Discovery and invention Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure…
29 Sep 2024
Who do you want to become? Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly tell when someone is committed to changing their approach in…
28 Sep 2024
Snowballs and avalanches Residents leave a town because of a lack of services, which cuts the tax base, which leads to more services lost, which leads to more…
27 Sep 2024
Unintended consequences …are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need…
26 Sep 2024
Hiring for stuck Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for…
25 Sep 2024
Knowing the territory There is always room for someone who really knows their way around an industry, a technology or a problem. That’s what agents, agencies and organizers…
24 Sep 2024
Embodied energy It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines…
23 Sep 2024
Taken for granted A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if…
22 Sep 2024
Sharp tools Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly…
21 Sep 2024
Professionals are consistent Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know…
20 Sep 2024
The ledge Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that…
19 Sep 2024
A next frontier for spam and scams Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots…
18 Sep 2024
A possible AI future Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter…
17 Sep 2024
Vocal fatigue Most of us talk, some of us do it for a living. When your voice is on the fritz, it can affect your entire body…
17 Sep 2024
Bye now The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve…
16 Sep 2024
Modern apologies The AI driven voice mail system said, “I’m sorry, I didn’t understand you.” Of course, there is no “I” and by most definitions of sorry,…
15 Sep 2024
The hierarchy of insight It looks like this: Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT…
14 Sep 2024
Banana Equivalents Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about…
13 Sep 2024
Getting AI to do your work That’s the first step, certainly. If you don’t, your boss will. The second step is to take the time you’ve freed up and do work…
12 Sep 2024
Better pockets Every coat needs better pockets. There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets…
11 Sep 2024
When did we lose consciousness? In medical TV dramas, losing consciousness is something that happens suddenly and dramatically. We can all tell… the body is still there, but the mind…
10 Sep 2024
Celebrating the thousand with a special package [Lots of links in this post… US offer is here, international is here.] Ideas travel horizontally. Not from the creator to the audience as much…
09 Sep 2024
A labor of love That’s magical. To have the resources to expend labor on something that fills us with joy. If you’re lucky enough to encounter this, perhaps it…
08 Sep 2024
The bitterness loop Spoiled leads to bitter. A sense of entitlement is a trap, because bitterness demands more evidence and seeks to maintain dominance over the other emotions.…
07 Sep 2024
Feeding the algorithm The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO…
06 Sep 2024
Empathy at a distance … is almost as difficult as empathy up close. That person that’s not like you, from way over there, the one that’s on the other…
05 Sep 2024
Compared to perfect Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared…
04 Sep 2024
Practical approaches for more effective teamwork Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold…
03 Sep 2024
    Wealth Management - Marketing
Adjusted for Risk: Building a Hyper Growth RIA Practice Auxesys' John Swystun details what advisors can learn from SaaS companies.
01 Oct 2024
Three Steps for Using Data and AI to Uncover Your Niche and Supercharge Your Marketing Maintaining and getting the most out of your CRM’s data takes some effort.
26 Sep 2024
Driving Firm Growth 2024 Understanding the differing needs of younger and veteran advisors.
26 Sep 2024
Organic Growth: It’s Not Just a Marketing Problem More marketing is not the solution to organic growth for most advisors.
13 Sep 2024
Establishing an Effective Digital Footprint Before advisors can run, they have to crawl first.
12 Sep 2024
Adjusted for Risk: Growth Investing as a Condition, Rather Than a Category Silvant Capital Management's CIO and Managing Partner Michael Sansoterra opens up about why he believes growth investing is a condition, not a category.
29 Aug 2024
Adjusted for Risk: How Asset Managers can Increase Strategy Visibility Through Storytelling IMSS founder and CEO Trisha O'Donnell details how asset managers can market their strategies to stand out from the crowd.
19 Aug 2024
The Benefits of Substack as a Publishing Platform for Advisors Growing numbers of advisors are moving their newsletters to Substack.
25 Jul 2024
‘Finfluencers’ Have Davos Set Rethinking Future of Wealth Advice With a massive transfer of money to younger generations looming, a new report says the financial services industry needs to change how it connects with…
17 Jul 2024
Changing an RIA’s Name to Reflect Its New Identity Sometimes, what seems like the most straightforward task can end up the most difficult and meaningful.
12 Jul 2024
Prime Capital, Pensionmark Rebrand Effective immediately, Prime Capital Investment Advisors will become Prime Capital Financial, while Pensionmark rebrands to World Investment Advisors, a nod to its parent company.
12 Jul 2024
Next-Gen Prospects Are Wondering: Where Are You? Today, the conversation isn’t led by you saying, “Let me tell you about our firm.” It’s led by prospects saying, “Hey, I’ve been following your…
08 Jul 2024
    Content Marketing Institute
How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning…
02 Oct 2024
The Marketing Career Path Is Crumbling. What Comes Next? Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent.…
01 Oct 2024
Where LinkedIn’s AI Move Went Wrong LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep…
27 Sep 2024
How To Find Your Way Through the Marketing Analytics Maze Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a…
26 Sep 2024
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven…
25 Sep 2024
Isn’t It Obvious? How To Make Content More Useful for Sales The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your…
24 Sep 2024
Map Your Strategic Path to Content Success [Sponsored] Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build…
24 Sep 2024
How To Improve Data Storytelling and Gain More Support in Your Organization Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two…
23 Sep 2024
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines…
20 Sep 2024
20+ Tips and Ideas That Make Paid Social Media Content Pay Off Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you…
19 Sep 2024
How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)? Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content…
18 Sep 2024
Why AI in Demand Generation Is No Knight In Shining Armor [New Research] New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t…
17 Sep 2024
MAICON Highlights: Determining the Role of AI in Marketing Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say…
13 Sep 2024
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and…
12 Sep 2024
3 Sound Ideas for Building Audio Into Your Content Strategy Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas…
11 Sep 2024
Which Matters More: The Story or the Storyteller? Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling?…
10 Sep 2024
Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier) You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing…
09 Sep 2024
Go for the Win-Win: Game Your Paid Media Strategy Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for…
06 Sep 2024
How To Create a Video Strategy for Now and the Future Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a…
05 Sep 2024
8 Ways To Ensure That Your Content Is Accessible Making digital content accessible is a must-do for any marketer and brand. To welcome all members of your target audience and adhere to accessibility laws,…
04 Sep 2024
Gating Content: Where Do You Stand in the Great Debate? Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating…
03 Sep 2024
    Neil Patel - Marketing
    Jeffbullas's Blog - Marketing
The Surprising Link Between Social Media and Unstoppable Motivation – Is It Real? Discover how social media affirmation can fuel motivation or lead to addiction, and learn how to find balance between creativity and validation. The post The…
02 Oct 2024
5 Best sites to Buy Gmail Accounts (PVA & Aged) Gmail has almost 2 billion users. If you're trying to decide whether to buy Gmail accounts or not, read this article. The post 5 Best…
28 Sep 2024
What Do the Latest SEO Stats Reveal? 25 Surprising Trends You Need Dive into must-know SEO stats that reveal the trends shaping digital marketing success in 2024 and beyond. The post What Do the Latest SEO Stats…
27 Sep 2024
The Secret Frameworks (Mental Models) Behind the Success of 10 Famous Entrepreneurs Discover how mental models can help you navigate the overwhelming flood of data in today’s digital world and make wiser decisions in life, business, and…
27 Sep 2024
The Twitter Ads Playbook for 2024: What’s Everyone Missing? Get the most out of Twitter (X) Ads! Learn best practices for high-converting campaigns in 2024. The post The Twitter Ads Playbook for 2024: What’s…
27 Sep 2024
7 Best Sites to Buy YouTube Views (Real & Instant) If you’re looking to boost your online presence, one effective strategy is to buy YouTube views.  Purchasing views can significantly enhance your visibility on the…
26 Sep 2024
5 Best sites to Buy Pinterest Followers (Real & Cheap) This article will check out three reputable places to buy Reddit accounts if you're looking for instant, genuine karma. The post 5 Best sites to…
25 Sep 2024
The Future Is Now—And These 10 AI Books Will Help You Understand It Explore 10 thought-provoking AI books that dive into the history, impact, and future possibilities of artificial intelligence, offering unique insights into our evolving relationship with…
25 Sep 2024
Cracking Twitter Likes: How To Boost, Hide, Or Grow Them Organically Learn the pros, cons, and strategies for managing Twitter likes through buying, hiding, or organic growth. The post Cracking Twitter Likes: How To Boost, Hide,…
24 Sep 2024
5 Best sites to Buy Twitter Followers (Real & Instant) Twitter is among the biggest social media platforms that focus on micro-blogging. People of varying areas or expertise use the platform to post daily. Whether…
21 Sep 2024
30 AI Stats for 2024—You Won’t Believe What We Found in the Data! Dive into 30 AI stats that are transforming industries and shaping 2024’s most disruptive tech trends. The post 30 AI Stats for 2024—You Won’t Believe…
20 Sep 2024
Beyond the Rebrand: 10 Eye-Opening Twitter (X) Stats Every Social Media User Should Know I remember the first time I signed up for Twitter back in the day—back when it was all about sharing quick updates and following celebrities’…
20 Sep 2024
Are These the 7 Key Ingredients for Happiness? Discover a simple process to choose happiness, inspired by ancient wisdom and personal reflection, and embrace what truly brings joy. The post Are These the…
20 Sep 2024
The 6 AI Avatars That Could Turn Humans Into Superhumans Discover how AI avatars are transforming our digital identities, their benefits, risks, and the evolving role they play in our virtual and real-world interactions. The…
19 Sep 2024
7 Best sites to Buy Instagram Automatic Likes (Instant & Cheap) Getting likes on Instagram is difficult… Did you know their are providers who offer automatic Instagram likes? You might be working hard and posting great…
18 Sep 2024
5 Best Sites to Buy SoundCloud Followers (Cheap & Instant) Let's take a look at the best sites to buy SoundCloud followers so that you can ensure every chance of success. The post 5 Best…
16 Sep 2024
3 Best sites to Buy SoundCloud Plays (Real & Instant) In this article, we will delve into the world of buying SoundCloud plays and explore the top sites that offer this service.  The post 3…
16 Sep 2024
20 Must-Know WordPress Stats Defining the Leading Platform in 2024 Take a look at the top 20 WordPress Stats and discover why WordPress continues to be the go-to platform for web creation. The post 20…
13 Sep 2024
The Hidden Search Ad Strategy No One’s Talking About for 2024 Discover how search ads boost visibility and drive results for your business. The post The Hidden Search Ad Strategy No One’s Talking About for 2024…
13 Sep 2024
5 Ways AI Could Steal Your Happiness (And How to Beat It) Explore the contrasting dystopian and utopian impacts of AI on jobs, creativity, and happiness, while discovering how to navigate these challenges for a better future.…
11 Sep 2024
5 Best sites to Buy Facebook Followers (Cheap & Real) I have reviewed over 30 websites that allow you to buy Facebook followers, and here are the best ones I've found! The post 5 Best…
09 Sep 2024
30 TikTok Stats That Matter: A Look at What’s Driving 2024’s Biggest Trends Get the inside scoop on TikTok’s 2024 trends with key stats that are reshaping marketing strategies. The post 30 TikTok Stats That Matter: A Look…
09 Sep 2024
5 Best Sites to Buy YouTube Likes (Real & Cheap) This article will help you feel comfortable and confident in your efforts to buy and get more natural YouTube likes. The post 5 Best Sites…
07 Sep 2024
7 Best sites to Buy Telegram Members (Channel & Group) Here are the best sites to buy Telegram members to increase your group's membership for business or individual reasons. The post 7 Best sites to…
06 Sep 2024
Pinterest Ads Are Changing the Game—Wait Until You See How Learn how Pinterest ads can help your business grow by reaching untapped audiences effectively The post Pinterest Ads Are Changing the Game—Wait Until You See…
06 Sep 2024
Is Facebook Still King? 11 Facebook Stats You Need To Know Discover the latest Facebook stats that reveal the platform's dominance in the digital world, including user growth, mobile engagement, and global reach in 2024 The…
06 Sep 2024
7 Best sites to Buy TikTok Accounts (PVA & Aged) Growing your own TikTok account feel like an impossible task. That's when the notion to buy TikTok accounts comes into play. The post 7 Best…
06 Sep 2024
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