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Analysis and Trends- Nestlé Romania acquires SOLGAR® health supplements and vitamins business – Brief

4 min read (textul complet), articol clasificat de Robotul Minerva ca: Profilare

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“We look forward into the inclusion of the range of Solgar® supplements, vitamins, and products aimed for a healthier lifestyle into Nestlé Romania portfolio with the great benefit of reaching new consumer segments and bringing new choices and options for the current customers of the two brands “...

SOLGAR® products have been distributed in Romania since 2012 by Isoplus, a company founded in 1986 in Greece with the aim of offering Greek consumers high quality natural nutritional supplements, while offering the best possible service and information to customers and the scientific community...

Nestlé Romania acquires SOLGAR® health supplements and vitamins business

Nestlé Romania acquires the SOLGAR® business in the highly attractive and growing nutrition and supplement category, so that it commercializes its products in the Romanian market directly. The local transaction follows the completion in August 2021 of the acquisition by Nestlé of the core brands of the Bountiful Company, including Nature’s Bounty®, SOLGAR®, Osteo Bi-Flex®, Puritan’s Pride®, Ester-C®, and Sundown®.

This transfer includes a group of highly specialized people to secure business continuity. Both the SOLGAR® brand and the human resources dedicated to the SOLGAR® business will be integrated in the Nestlé Romania organization, with the SOLGAR® business becoming integrated within Nestlé, as part of the Nestlé Health Science division. SOLGAR® is a leader in the world market of nutritional supplements.

“This acquisition is an exciting step in line with bringing our purpose to life: To unlock the power of food to enhance quality of life for everyone, today and for generations to come. The acquisition of the Solgar® business contributes to growth opportunities for Nestlé Romania in a highly attractive market of supplements, vitamins and minerals and presents a great opportunity for Nestlé Health Science to increase its presence in the Romanian market. This includes a dedicated team, who has the expertise to operate successfully in a specialized industry and the pharmacy distribution channel. We invite our typical consumers to enjoy the Solgar® supplements, vitamins, and products aimed for a healthier lifestyle”, says Alessandro Zanelli, Nestlé Market Head South and Eastern Europe Market.

“We look forward into the inclusion of the range of Solgar® supplements, vitamins, and products aimed for a healthier lifestyle into Nestlé Romania portfolio with the great benefit of reaching new consumer segments and bringing new choices and options for the current customers of the two brands “, says Silvia Sticlea, Country Manager Nestlé Romania.

With the integration of the SOLGAR® supplements in its portfolio, Nestlé Romania will gain substantial leverage in the health supplements and vitamins market and address more consumers for the nutrition products.

Martin Halbeis, Nestlé Health Science Europe Cluster Head, noted: “It is with great joy that we welcome the Nestlé Health Science team to Nestlé  Romania  through  the acquisition  of the Solgar® distribution  business. Our aim is to empower the lives of consumers, from the youngest to the oldest, through science-based nutrition, expertise and innovation.”

“This specialized nutrition category was built on innovation and dedication from people who are passionate about the power of nutrition and enabling people to live healthier lives and we are looking forward to continuing to bring these elements into our consumers’ lives” says Mihai Iliescu-Zigmund, Business Development Manager, Nestlé Health Science.

Nestlé Health Science acquired the Bountiful Company in 2021 which secured the position of industry leader in vitamins, minerals, herbals, and supplements. One of the acquired brands is SOLGAR®. Founded in 1947 in Lower Manhattan, New York, SOLGAR® is a leading brand in the global Nutritional Supplements Market, committed to quality, health, and well-being. Throughout decades, its mission remained the same: to create the finest nutritional supplements in small batches, made possible through tireless research, using only the finest raw materials.

SOLGAR® products have been distributed in Romania since 2012 by Isoplus, a company founded in 1986 in Greece with the aim of offering Greek consumers high quality natural nutritional supplements, while offering the best possible service and information to customers and the scientific community. In 1992, Isoplus began to cooperate with the American food supplement company SOLGAR®, a world-leading food supplement company, becoming the official representative and distributor of these products for Greece, and later for other countries in the region.

Nestlé Health Science is a leader in the science of nutrition and a globally managed business unit of Nestlé. We believe in empowering healthier lives through nutrition and are committed to redefining the management of health, offering an extensive portfolio of science-based active lifestyle nutrition, medical nutrition, and pharmaceutical solutions. Our extensive research network, both within Nestlé’s R&D centres as well as with external partners, provides the foundation for products that can help people to live their healthiest lives. Headquartered in Switzerland, we have more than 11,000 employees around the world, with products available in more than 140 countries. www.nestlehealthscience.com.

About Nestlé

The Nestlé group has been present in Romania since 1996, among the brands in its portfolio are NESCAFÉ, NESQUIK, Chocapic, KitKat®, Lion, JOE®, After Eight, MAGGI®, Purina, NAN®, GERBER®, Nespresso, Optifibre, etc. In Romania, Nestlé also got involved in ecological and social responsibility initiatives. In the last 3 years, companies have planted 75,000 trees, which will contribute to achieving the goal of zero net carbon emissions by 2050.

Nestlé global initiatives:

In 2017, Nestlé took several steps to accelerate progress towards the 2030 goals, as part of actions to improve the quality of life and contribute to a better future. Among them are the consolidation of the “Nestlé for Healthier Kids” program, the expansion of the “Nestlé needs YOUth” initiative and the development of sustainable environmental performance management activities. Nestlé maintains its position as a global leader in the food and beverage industry through its portfolio of healthy products accessible to consumers. The Access To Nutrition Initiative (ATNI) Global Index assesses the world’s 25 largest food producers, focusing on their nutrition policies, practices and performance. Nestlé’s top position is recognition of its ongoing commitment to nutrition and health, as well as its commitment to help address the global challenges of obesity and undernutrition.

Nestlé for Healthier Kids

The “Nestlé for Healthier Kids” program was created to unite all Nestlé efforts that support parents and guardians to raise healthier children, from research activities and product formulation to innovative education and nutrition services for a healthy lifestyle. In Romania, these efforts are found under the umbrella of the program “And I live healthy – SETS”, initiated by the PRAIS Foundation, as well as “Traista cu Sănătate” under the guidance of the Healthy Traditions Foundation. The NutriPortion and VeggiePortion educational tools, as well as the Nestlé for Healthier Kids recipe book, are part of the company’s educational portfolio.

Nestlé needs YOUth

Nestlé’s ambition for the global youth initiative “Nestlé needs YOUth” is to help 10 million young people around the world gain access to career opportunities by 2030. This global initiative combines and coordinates all activities that support young people around world, including the efforts of the Alliance for YOUth.

Nestlé for a Waste Free World

Nestlé wants its products to be not only tastier and healthier, but also better for the environment. Nestlé’s ambition for 2030 is zero impact on the environment, focusing its efforts on reducing carbon dioxide emissions, biodiversity, and packaging management.

 

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