ING study: 83% of Romanian homeowners have taken measures to improve the energy efficiency of their homes, in the last 3 years

• 46% of Romanian homeowners say that they have improved their thermal insulation and 43% that they have reduced the energy consumption of devices; 8% responded that they have installed solar panels in the last 3 years;
• Savings in energy costs, the main reason for improving energy efficiency for homeowners who have taken such measures. 

According to a survey conducted by Ipsos[1] for ING in 7 countries, most Romanian homeowners (83% of those surveyed) say that they have taken measures to improve the energy efficiency of their homes in the last 3 years, mainly by improving thermal insulation and by reducing the energy consumption of devices, similar to the aggregated responses in all of the 7 surveyed countries (the countries average). Only 8% of homeowners in Romania say they have installed solar panels, less than half the general average of 19%.

For homeowners who have taken energy efficiency measures, saving energy costs was the main reason for doing so (for 84% in Romania vs 78% countries average), while sustainability considerations were the main reason for 13% of the Romanians asked, compared to 20% throughout the whole study (the countries average).

“Awareness plays a key role in society’s transition to a green economy, and the study shows that the majority of Romanians polled (6 out of 10) believe their actions as consumers can have an impact on sustainability. This is a positive signal at a time when the options for purchasing and financing energy-efficient solutions are becoming more advantageous and diverse. At ING, for instance, we support the more sustainable choices of individual customers through mortgages and consumer loans (eco-loans) with lower interest-rates for the purchase of homes or environmentally friendly products: solar and photovoltaic panels, electric or hybrid plug-in cars.” – Iulia Rusu, Retail Business Strategy Manager, ING Bank România

The study also reveals that the three most important criteria when determining the price that Romanians are willing to pay, when looking for a home, are, in order of relevance[2]: location in terms of proximity to facilities (e.g. shops, schools, medical services, etc.), energy efficiency and location in terms of proximity to transport.

ING

ING Bank România is part of the ING Group, a global financial institution, offering banking services to more than 38 million individual clients, companies or institutions, in over 40 countries. Established in 1994, ING Bank România is an universal bank, offering products and services to all client categories: all-sized companies, entrepreneurs and individual clients. ING Bank România is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania has more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking. The purpose of ING Bank is: empowering people to stay a step ahead in life and in business.  

Society is transitioning to a low-carbon economy. So are our clients, and so is ING. We finance a lot of sustainable activities, but we still finance more that’s not. See how we’re progressing on ing.com/climate.

[1] The international survey on housing related subjects was conducted by Ipsos for ING through online questionnaires on national representative samples in 7 countries: Germany, The Netherlands, Belgium, Spain, Turkey, Romania and Poland. The study was conducted from October to November 2023. In Romania, the survey was carried out on a sample of 1000 respondents.

[2] Assuming the most basic criteria, such as size and number of rooms, fulfil their needs

01.02.2024 / Editor, Andreea Dragan

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